While nowadays the contemporary music market is comparable to a never-ending race for new music, a stream of songs and playlists for the consumer (vs. listener) to never feel bored nor satiated, one could say it takes anticonformism for anyone to embrace slowness and pursue different values. Creativity is a process that follows its own rules: it takes time, space, focus, breathing, trial and error - the open mindset of each involved individual to connect, a certain atmosphere for anything meaningful to ever truly flourish.
In other words, The Velvet Fair is the promising debut from East Sister, a band that took their time - a picture of what can happen when three individuals find the right context to collectively create music away from any pressurized fast paced environment.
